Job Summary:

The Associate Manager - Demand Generation is responsible for developing and executing integrated marketing campaigns that drive lead generation and organic search visibility. This role combines strategic planning and hands-on execution in both demand generation and search engine optimization (SEO) to enhance the company's online presence and achieve business growth objectives.

Key Responsibilities:

Demand Generation:

Campaign Strategy and Execution:

  • Develop, execute, and manage multi-channel demand generation campaigns, including email marketing, content marketing, social media, webinars, and digital advertising.
  • Collaborate with the marketing team to create compelling content and marketing materials that resonate with target audiences.
  • Implement account-based marketing (ABM) strategies to target key accounts and industries.

Lead Generation and Management:

  • Drive lead generation efforts to meet monthly, quarterly, and annual targets.
  • Manage lead nurturing and scoring programs to convert leads into sales-qualified opportunities.
  • Work closely with the sales team to ensure alignment on lead quality and follow-up processes.

Analytics and Optimization:

  • Monitor and analyze campaign performance using various analytics tools (e.g., Google Analytics, HubSpot, Marketo).
  • Provide regular reporting on key metrics, campaign performance, and ROI to stakeholders.
  • Identify and implement optimization strategies to improve campaign effectiveness and efficiency.

SEO:

SEO Strategy and Execution:

  • Develop and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
  • Conduct keyword research to identify opportunities and optimize existing content.
  • Collaborate with content creators to ensure SEO best practices are integrated into content creation and website updates.

On-Page and Off-Page Optimization:

  • Optimize website elements, including meta tags, headings, images, and internal linking structure.
  • Execute off-page SEO strategies such as backlink building, influencer outreach, and social bookmarking.

Technical SEO:

  • Conduct regular website audits to identify and resolve technical SEO issues.
  • Work with web developers to implement technical SEO recommendations and ensure site health.

Performance Tracking and Reporting:

  • Monitor and analyze SEO performance using tools such as Google Search Console, Moz, Ahrefs, and SEMrush.
  • Provide regular reports on SEO performance, keyword rankings, and traffic trends.
  • Use data-driven insights to continuously refine and improve SEO strategies.

Collaboration and Communication:

  • Collaborate with cross-functional teams, including sales, product marketing, and content teams, to ensure cohesive campaign execution and SEO integration.
  • Act as a liaison between the marketing team and external vendors or partners.

Market and Industry Research:

  • Stay updated on industry trends, competitor activities, and market developments.
  • Conduct market research to identify new opportunities for demand generation and SEO.

Qualifications:

Education and Experience:

  • Bachelors degree in Marketing, Business, or a related field.
  • 3-5 years of experience in demand generation, digital marketing, or a related role with a strong emphasis on SEO.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
  • Proven track record of successful SEO campaigns and demand generation efforts.

Skills and Competencies:

  • Strong understanding of demand generation and SEO strategies and best practices.
  • Proficiency in digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Strong project management skills with the ability to manage multiple campaigns simultaneously.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team in a fast-paced environment.

Additional Requirements:

  • Detail-oriented with strong organizational skills.
  • Creative thinker with the ability to develop innovative campaign ideas.
  • Ability to adapt to changing priorities and manage deadlines effectively.

Other details:

Company Strength: 100+ (Full Time)

Working Days: Monday to Saturday

Working Timings: 2:00 PM 11:00 PM

Work Mode: Onsite

Experience: 2 + years

Location: Karachi

Salary Range: Market competitive

Interview Mode: Onsite

工作详细内容

全部职位:
2 发布
工作时间:
早班
工作类型:
工作地址:
性别:
没有偏好
最低学历:
学士
职位等级:
资深专业人员
电话预约已成功,我们的专家会在短时间内与你联系:
2年
在之前申请:
Jul 29, 2024
发布日期:
Jun 28, 2024

HR WAYS (PRIVATE) LIMITED

· 1-10 员工 - 卡拉奇

HR WAYS (PRIVATE) LIMITED

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