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App Store Optimisation Expert

Envy Technologies

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PKR. 40,000 - 80,000/Month

Envy Technologies in Bahria Town Lahore is actively looking for an experienced ASO Expert / App Store Optimizer.

Working as an ASO Executive dealing in iOS & Android apps that include productivity apps, gaming apps, recipes, designing app and more.

Key Requirements:

Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores
Writing app descriptions, titles using researched keywords
Proofreading and editing reports
Running Text based & Graphical based Experiments on Google Play Console
Researching effective high volume localized keywords
Localization best practices Strategy, planning, and executing ASO
Designing and implementing strategies to increase organic downloads
Analyzing & tracking keywords and tracking their trend current position and history for past few months
Tracking & monitoring the performance of main keywords after releasing
A/B testing the ASO and releasing graphics to increase conversion rates
User retention management and help the developers to improve it raised the points to increase user retention
Cross-platform marketing of apps to improve the ranking of apps
Google AdWords and Facebook Adverts campaigns to get paid install
Burst Cross Promotion campaigns to introduce our app or game in the market
Stay abreast of Google Play algorithm changes and conduct research and analysis to inform key stakeholders on implications and required action items
Gather data on consumers, competitors, and market conditions
Finding more effective keywords from Google Play, Appannie, AppTweak etc.
Working with the Team by maintaining exceptional communication & handling multiple tasks at a time