发布 Feb 07, 2022 5 查看
We are looking for an SEO/Digital Marketing Executive to manage all search engine optimization, social media, and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search engines. You will also manage all SEM campaigns on Google, Facebook, and Instagram to maximize ROI.
Search Engine Optimization:
- Execute tests, collect and analyze data and results, identify trends and insights to achieve maximum ROI in paid search campaigns. Track, report, and analyze website analytics and PRC initiatives and campaigns.
- Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
- Optimize copy and landing pages for search engine marketing. Perform ongoing keyword discovery, expansion, and optimization
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Social Media (Facebook, Instagram, Twitter, Linkedln, and Youtube):
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
- Work on building an audience on all these platforms from scratch. Generate, edit, publish and share daily content (original text, images, video, or HTML) that builds meaningful connections and
- encourages community members to take action.
- Set up and optimize company pages within each platform to increase the visibility of a company's social content.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Requirements:
- Bachelor/master’s in business, Computer, Marketing, or related field.
- 2 Years of Working Experience.
- Proven working experience in social media marketing or as a Digital Media Specialist
- Proven SEO experience. Proven SEM experience managing PRC campaigns across Google Adsense, Facebook Campaigns
- In-depth experience with website analytics tools (Google Analytics, SEMRush, WebTrends).
技能
Encyphers Pvt Ltd. provides services of Web development, E-Marketing, SEO, Software Development, Digital Marketing and Google Adsense Consultancy.
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