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Digital Marketing Specialist

Digitally Talented

多个城市，巴基斯坦

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发布 Jul 20, 2023 477 查看

You will be a Specialist in Display & Paid Social Advertising, familiar with building, launching and optimizing campaigns. Expertise in all display and social media paid advertising platforms: Amazon Seller,Amazon DSP, Google Display, Facebook & Instagram Ads, Apple Search Ads, YouTube, Tik-Tok and Snapchat.
Expertise in installing Data tracking across platforms including Google Tag Manager, Google Analytics,Mobile Measuring Platforms(Adjust,Kochava), Pixels,CAPI, Data Layer.
Lead a data-driven marketing strategy, review consumer data to get customer insight to drive segmentation, targeted messaging, and overall growth, at a profitable scale.
Controls budgets in both the planning and execution process of a campaign; solves problems in the execution of campaigns and maximize the ROI.
Manage digital marketing budget, ensuring spend is dedicated to relevant growth drivers according to business & financial goals.
Evaluates online advertisement campaign performance, analyzes the media landscape and delivers new approaches and programs to streamline advertisement channels.
Develop monthly action plans to achieve/surpass sales goals.
quickly pivoting to address market needs outside of monthly plans
Manage the campaign buildout, optimization, audience structure and reporting.
A/B Test, continually test and optimize headlines, CTAs, images, videos, landing pages and iterate against it
Oversee Customer Segmentation and development of tailored marketing plans to drive new customer acquisition and repeat purchase.
Responsible to develop, implement, track, and optimize digital marketing campaigns across all digital channels
Responsible to lead integrated digital marketing campaigns from concept to execution.
Set marketing goals and objectives.
Plan, implement and manage marketing strategy
Determine KPIs for the marketing department
Track KPIs on a regular basis and present reports
Stay up to date with the latest technology and practices.
Generate actionable weekly and monthly reporting and analysis of campaign activities.
Identifies trends and insights and optimizes spend and performance based on the insights.
Brainstorms new and creative growth strategies through digital marketing.

Minimum Experience and Knowledge:

2+ years in Digital Marketing Optimization.
Bachelor’s degree required; BCS,BIT,MCS,Bachelor of Marketing.
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
English Fluency mandatory.

Job-Specific Skills.

Amazon,Facebook Blueprint,Google certifications.
App installs campaigns, attribution and re-attribution
Strong Analytical Tools experience including Google Analytics, Google Tag Manager,MMP's Adjust,Kochava)
Can leverage a marketing automation solution for advance segmentation & audiences
Advanced skills in MS Excel.