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Key Responsibilities:
SEO Strategy Development:
- Create and implement comprehensive SEO strategies that align with the company’s business goals.
- Research and identify opportunities for organic search growth.
Keyword Research & Analysis:
- Conduct extensive keyword research to identify high-traffic, low-competition keywords relevant to the business.
- Use SEO tools (e.g., Google Keyword Planner, SEMrush, Ahrefs) to analyze search trends.
On-Page SEO:
- Optimize website content, including meta tags (title, description), headers, and on-page copy for target keywords.
- Ensure proper keyword placement and optimization of URLs, internal linking, and image tags.
Off-Page SEO:
- Build high-quality backlinks through outreach, guest blogging, and partnerships.
- Manage external link-building efforts to improve domain authority.
Technical SEO:
- Ensure the website’s technical structure is optimized for search engines (e.g., crawlability, mobile-friendliness, and fast loading times).
- Address issues like broken links, page speed, and XML sitemaps.
Content Optimization:
- Work closely with content teams to ensure SEO best practices are incorporated into writing, editing, and publishing.
- Perform ongoing content analysis, suggesting updates or new content creation for better ranking.
SEO Analytics & Reporting:
- Track, report, and analyze website performance and keyword rankings using tools like Google Analytics, Google Search Console, and SEO platforms.
- Provide actionable insights based on data to continually improve SEO efforts.
Stay Updated on SEO Trends:
- Keep abreast of Google algorithm changes and adjust strategies accordingly.
- Experiment with emerging SEO techniques, tools, and platforms.
Competitor Analysis:
- Analyze competitors’ SEO strategies to identify strengths, weaknesses, and opportunities.
Collaboration:
- Work with developers, content creators, and marketing teams to implement SEO recommendations.
- Communicate technical SEO issues to non-technical stakeholders.
Required Skills:
SEO Tools Proficiency:
- Deep knowledge of SEO platforms like SEMrush, Ahrefs, Moz, Screaming Frog.
Analytical Skills:
- Ability to analyze data and make data-driven decisions.
Technical Knowledge:
- Understanding of HTML, CSS, JavaScript, and website architecture.
Content Understanding:
- Knowledge of how content drives SEO and experience in optimizing for both users and search engines.
Problem-Solving Abilities:
- Ability to troubleshoot and resolve technical SEO issues.
Ideal Background:
- Bachelor’s degree in marketing, IT, or a related field.
- 4 years + of experience in SEO, digital marketing, or a related role.
- Familiarity with web development and UX/UI principles is a plus.
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