Pakistan Software Houses Association for IT & ITES (P@SHA) is the sole trade association in Pakistan representing the ICT industry; it was registered in 1993 which also makes it one of the oldest ICT associations of the region. P@SHA is globally registered with & recognized by institutions such as the WITSA (World Information Technology and Services Alliance), ASOCIO (Asian Oceanic Computing Industry Organization) and APICTA (Asia Pacific ICT Alliance). With over 500 member companies nationwide P@SHA has been the voice of the industry, advocating policy initiatives and working towards creating a high growth sustainable business environment in the country.