Social Media Marketer

We are looking for a creative and results-driven Social Media Marketer to join our growing team. The ideal candidate will have a passion for digital marketing, with a particular focus on social media strategies and content creation. As a Social Media Marketer at ASRA Digital, you will be responsible for building and executing social media campaigns that drive brand awareness, engagement, and conversions.

Key Responsibilities:

Develop and execute social media marketing strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to drive brand visibility and audience engagement.
Create engaging, high-quality content (graphics, videos, posts) tailored to the target audience on different social media channels.
Monitor social media trends, competitors, and industry news to ensure content is fresh, relevant, and on-brand.
Manage and maintain multiple social media accounts, ensuring consistency and quality in all posts.
Analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
Collaborate with design, content, and marketing teams to ensure all social media content aligns with broader marketing campaigns.
Respond to audience inquiries and comments in a timely and professional manner, fostering engagement.
Plan and manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to generate leads and conversions.
Stay updated with the latest social media tools, best practices, and trends to optimize content performance.
Report on social media performance regularly, offering insights and recommendations for continuous improvement.
Work towards achieving targets for lead generation, engagement, and traffic growth.

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience in social media marketing with a track record of successful campaigns.
Strong understanding of major social media platforms, trends, and analytics tools.
Excellent written and verbal communication skills.
Creative mindset with a keen eye for detail and design.
Ability to work independently and as part of a team in a fast-paced environment.
Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics).
Strong organizational and time-management skills.
Comfortable working night shifts (2:00 PM to 11:00 PM).
Experience with paid advertising on social media (Facebook, Instagram, LinkedIn) is a plus.

Salary & Benefits:

Competitive salary of up to 60,000 per month, based on experience and qualifications.
Incentives based on performance, campaign success, and engagement metrics.
Opportunity to work in a dynamic and creative environment.
Room for growth and career advancement.
Supportive team culture and professional development opportunities.