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SEO Specialist

We are seeking an experienced SEO Expert with a strong focus on data analytics and keyword research to join our team. The SEO Expert will be responsible for optimizing our website and online presence using data-driven insights, conducting comprehensive keyword research, and implementing effective SEO strategies to improve search engine rankings, increase organic traffic, and enhance overall online visibility. The ideal candidate should have a minimum of 2 years of experience in SEO, with a proven track record of leveraging data and conducting in-depth keyword research.

Responsibilities:

Conduct in-depth keyword research using SEO tools and analytics to identify target keywords and optimize website content accordingly.
Analyze website performance using Google Analytics and other SEO tools, and provide regular reports on key SEO metrics, such as organic traffic, keyword rankings, and conversions.
Utilize data-driven insights to identify opportunities and areas for improvement in SEO performance, and develop and implement effective strategies to optimize website structure, meta tags, URLs, and other on-page elements.
Stay up-to-date with the latest SEO trends, algorithm changes, and industry developments, and adapt strategies accordingly to ensure optimal SEO performance.
Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in search engine rankings.
Collaborate with cross-functional teams, including content, web development, and marketing, to implement SEO best practices and ensure alignment with overall digital marketing strategies.
Perform regular website audits to identify and fix any technical issues that may impact SEO performance, and provide recommendations for website content, structure, and user experience improvements.
Use data analytics to measure the effectiveness of SEO strategies, and proactively suggest new ideas and strategies based on data insights to continuously improve SEO performance.
Stay informed about industry best practices and emerging trends in SEO, and provide recommendations on new tools, technologies, and techniques to enhance SEO efforts.

Qualifications:

Minimum of 2 years of experience in SEO, preferably with a focus on data analytics and keyword research.
Strong understanding of SEO best practices, techniques, and tools, with a proven track record of leveraging data to drive SEO success.
Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs,
SEMrush, Moz, etc.
Solid knowledge of on-page and off-page optimization strategies, with a focus on keyword research and analysis.
Strong analytical skills and ability to interpret data to make data-driven decisions.
Familiarity with website CMS platforms such as WordPress, Drupal, or Joomla.
Excellent communication skills, both written and verbal.
Ability to work independently and manage multiple projects simultaneously.
Strong attention to detail and problem-solving skills.
Bachelor's degree in marketing, communications, or related field is preferred.

Eligibility Criteria:

Qualification: Bachelor’s degree in business or similar preferred

Experience: Minimum 2 years’ experience

Job Shift: 12:00 PM - 09:00 PM

Workplace Type: On-site

What we offer: