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Digital Marketing / SEO Specialist

Alfa Solutions

多个城市，巴基斯坦

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发布 Mar 08, 2023 179 查看

As a Digital Marketing / SEO Specialist, you will be responsible for managing the overall digital marketing strategy and improving the search engine ranking of the company's website. You will also be responsible for monitoring and analyzing web traffic, managing paid advertising campaigns, and creating content that drives engagement and conversions.

Responsibilities:

Develop and implement a comprehensive digital marketing strategy that includes SEO, social media, email marketing, and paid advertising.
Conduct keyword research and create optimized content for the company's website, blog, and social media channels.
Monitor and analyze website traffic using tools like Google Analytics to identify areas for improvement and opportunities for growth.
Manage and optimize paid advertising campaigns across various platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
Create and manage email marketing campaigns that engage and convert leads into customers.
Collaborate with internal teams to develop and execute promotional campaigns and initiatives.
Stay up-to-date with the latest trends and technologies in digital marketing and SEO, and provide recommendations for improving the company's online presence.
Monitor and report on key performance indicators (KPIs) like traffic, conversions, and ROI to assess the effectiveness of the digital marketing strategy.

Requirements:

Bachelor's degree in marketing, business administration, or a related field.
At least 2 years of experience in digital marketing, with a focus on SEO and content creation.
Proven track record of improving website traffic and search engine rankings.
In-depth knowledge of SEO best practices, including keyword research, on-page optimization, and link building.
Experience with Google Analytics, Google Ads, Facebook Ads, and other digital marketing tools and platforms.
Strong analytical skills and ability to analyze data to identify trends and insights.
Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
Strong project management skills and ability to prioritize tasks and meet deadlines.