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Social Media Specialist

AK Digital (SMC-PVT) LTD

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PKR. 50,000 - 70,000/Month

Job Responsibilities:

Manage and oversee social media content.
Sourcing or creating content that is engaging, relevant, and in line with the brand image
Responding to comments from followers or customers on owned channels to build relationships and foster engagement
Managing the company’s presence on various social networks, such as Facebook, Instagram, Twitter, and LinkedIn
Tracking conversations related to the brand on social media sites to gain insights into customer attitudes and preferences
Contributes to the marketing strategy by leveraging social media to identify and acquire customers.
Develop social media marketing plans and programs for each product and direct promotional support.
Maintains online relations with customers by organizing and developing specific customer-relations programs.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
Maintains research database by identifying and assembling marketing information.

Qualifications/Skills:

Familiarity with the latest social media trends and knowing how to use them for business growth
The ability to communicate effectively with followers and customers to build relationships and increase engagement
Social media skills
Creating and maintaining client relationships
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis

Requirements:

Bachelor’s or master’s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing databases, and social media advertising campaigns
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, WebTrends, etc.)
Working knowledge of ad-serving tools.