Digital Marketing Executive

ACE Money Transfer is currently recruiting for a Digital Marketing Executive to join our Marketing team in Rawalpindi Office Pakistan. We’re looking for someone to develop and maintain statistical models to understand the contribution of marketing to the business and to advise on how we should invest our marketing budget. To be part of the team driving evidence-based marketing.

Working predominantly within Marketing, but also across teams such as Sales, Product, Service, and IT, you will be accountable for high-profile projects starting from conceptional ideas through to the operationalization within Marketing & Sales. You’ll be presenting and managing stakeholders at different levels both inside and outside the business, conveying complex analysis in a fast-paced, practical environment.

Key Responsibilities

• Working collaboratively with cross-functional teams to gather measurement requirements, business questions, and challenges from marketing and sales teams and identify opportunities to apply advanced data analysis to deliver actionable insights and recommendations in the review and optimization of strategic and operational performance. Ultimately to support data-driven marketing value capture.
• Exploratory data analyses and investigations to solve problems from ideation to production, using machine learning.
• Presenting findings, results, recommendations and ultimately performance metrics to a broad range of stakeholders, including senior management; communicating and delivering complex analysis effectively to tell a story from business problem to recommendation and results.
• Working with IT and Reporting teams to identify and develop relevant data sources.
• Operationalize and industrialize statistical models to ensure appropriate levels of performance metrics are met, and models are adopted and maintained within each region, within new, advanced BI dashboards, where relevant.
• Evangelizing all practices and policies and providing ongoing support and training to ensure effective interpretation of insight resources across the marketing organization.
• Ensuring insight, models and analyses meet and are aligned to strategic objectives.
• Prioritizing projects to reflect organizational priorities.
• Where relevant, working with external suppliers to deliver marketing evaluation projects.

Collaborative Relationships

• The role holder will work with the Marketing Operations team, media, web and IT team, and Marketing team.
• The role holder will focus on supporting marketing performance optimization across the range of brand activation and demand generation activities including e.g. analysis of paid and non-paid activities such as PPC, display, social, SEO, and affiliate channels.
• Liaise with other internal departments within regions, as necessary.

Demonstrated Skills And Competencies

• Demonstrated knowledge of brand campaigns, tactical campaigns, and online trends.
• Keen news judgment - the ability to manage global, macro, alongside micro details on trends.
• Proficiency in social media channels, especially Facebook, Twitter, Instagram, LinkedIn and others.
• Proficiency in reporting tools.

Personal Attributes

• Excellent understanding of the lifestyle market
• Professional presentation skills
• Analytical skills
• Understanding and supporting the development of budgets
• Must have strong interpersonal skills with attention to details
• Strong written and verbal communication skills
• Strategic thinking combined with the ability to move strategy to action
• Problem-solving skills
• Self-motivated, creative, and confident, with a highly energetic personality
• Ability to meet deadlines consistently
• Pro-active and taking initiative
• Must be organized and able to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems, etc.
• Must be customer service oriented. Proficiency in organizational planning with the ability to multi-task