Digital Marketing Manager

• We are UK based business looking for an ambitious and result driven Digital Marketing Manager

Job Description

• We are looking for Digital Marketing Manager to work with our team. We strive for perfection and use the latest tools and technologies in challenging business environment.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution locally and in International locations mainly UK, Pakistan and UAE.
• Digital marketing manager initially able to work as sole performer and able to make and develop its own marketing team at later stage when needed based on time and budget to boosts the sales growth and meet the target of the company.
• You will have the opportunity to take initiative and make an immediate impact on our business’ metrics from day one.

RESPONSIBILITIES

Social Media & Website

• Website content management
• Instrument conversion points and optimize user funnels
• Plan and execute all digital marketing, including SEO/SEM, content marketing, email, social media and paid media campaigns
• Design, build and maintain the brand’s social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Produce regular analytics reports for both internal and external stakeholders

Google PPC

• Manage and optimise our PPC accounts to maximise volume at the right ROI.
• Report on performance and results on a regular basis.
• Paid Search Testing.
• Innovation of our campaigns.
• Analysing data to make informed marketing decisions.
• Account management of clients.
• Relationship building and business development.
• Producing detailed analysis and reports of campaigns.

CRM & Email

• Creation of monthly newsletters in collaboration with technical author.
• Using initiative to propose ideas - such as website user experience improvements.
• producing and sending marketing e-mails;
• Compiling resources for online display advertising; and providing reports on web performance from Google Analytics.

Requirements

Person specification

• Confidence in developing and implementing digital marketing strategies
• Practical understanding and experience of digital marketing, its implementation, analysis and management
• Knowledge and understanding of all aspects of social media activity and demonstrable experience of managing this for the business and clients.
• Significant experience of using web Content Management Systems, ideally WordPress
• Experience of sending email communications and knowledge of email marketing platforms
• Hands on experience on Google Analytics
• In depth knowledge of Facebook and Twitter campaign and engagement and analytics.
• Understanding of data protection legislation UK (GDPR) (Preferred)
• Strong analytical skills with the ability to review, interpret report on data
• Knowledge and understanding of SEO
• Excellent PC skills (Word, Excel, Outloobe Creative Cloud App such as Photoshop, Illustrator, premier pro etc.k)
• Ability to use Ado
• Effective time management and organisational skills. Ability to multi task and work effectively under pressure, managing changing priorities whilst maintaining excellent and scrupulous attention to detail
• Good knowledge of all different digital marketing channels
• Must be a team player
• Work well under pressure
• Excellent English writing skills
• Excellent verbal communication skills
• Creative and Design skills to come up with fresh marketing ideas

Benefits

• We are an awesome, hard-working, close-knit team, building an exciting and fast-moving company and fab culture with friendly and respected team.
• Are you a confident communicator with heaps of personality? Do you have experience in both traditional and digital marketing? Are you able to work well under pressure and work autonomously? If this sounds like you, we have an exciting opportunity, where you can take the next step in your career and work with a leading organisation.