Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive growth for our Building Management Systems and Automation solutions. The ideal candidate will have a strong background in B2B marketing, excellent leadership skills, and the ability to develop and execute strategic marketing plans tailored to our target audience in Saudi Arabia.

Key Responsibilities Marketing Strategy & Planning

Develop and implement comprehensive marketing strategies to promote Aala Tech’s services and solutions.
Identify market trends, customer insights, and competitor activities to position the company effectively.
Plan and manage marketing budgets, ensuring cost-effective campaigns.

Brand Management

Enhance and maintain the Aala Tech brand image across all marketing channels.
Oversee the creation of marketing materials, including brochures, presentations, and digital content.

Digital Marketing

Manage and optimize digital marketing campaigns, including SEO, SEM, social media, and email marketing.
Analyze website traffic and campaign performance using tools like Google Analytics to improve ROI.

Lead Generation & Sales Support

Develop lead generation strategies to drive inquiries and nurture leads through the sales funnel.
Collaborate with the sales team to align marketing efforts with business goals.

Event Management

Plan and execute events, trade shows, and webinars to showcase Aala Tech’s solutions.
Represent the company at industry events and build relationships with potential clients.

Team Leadership

Manage and mentor a team of marketing professionals.
Coordinate with internal departments and external vendors to ensure campaign success.

Qualifications & Experience Education:

Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.

Experience:

10 years of experience in a marketing role, with at least 5 years in a managerial position.
Proven experience in B2B marketing, preferably in technology or automation sectors.

Skills & Competencies:

Strong understanding of digital marketing strategies and tools.
Excellent communication and presentation skills.
Creative thinker with the ability to develop innovative campaigns.
Proficiency in marketing tools like HubSpot, Google Analytics, and social media platforms.
Ability to analyze data and translate it into actionable insights.