The SEO Specialist will primarily have responsibility for SEO optimization of existing content pages including on-page optimization, creation of meta Information and ensuring that the content Is fully search and engagement optimized. It may also include research and development of content ideas, uploading and monitoring content performance.
Day-to-day
• Optimizing campaigns & tracking results.
• A/B testing copies, strategies, and variations.
• Keyword research and expansion/diversification.
• Acquisition portfolio diversification using Google Ads, Social, Bing & more.
• Sales funnel tracking & optimization.
• Bidding adjustment.
• Optimizing CTAs & UX analysis.
• Developing and optimizing landing pages.
Required
• Experience in optimizing content on SEO and on the search intent of the target audience.
• Self-motivation skills and the ability to work in an efficient, mature and professional manner, while taking pride in delivering high-quality content.
• A keen eye for detail and the ability to efficiently proofread and spot any errors.
• Previous experience creating and optimizing online content.
• Excellent communication skills and the ability to work collaboratively in a team environment.
• Superior time-management skills, ability to work with deadlines and prioritize multiple tasks.
• Strong creative skills, a good initiative to come up with fresh ideas to improve the content and to think outside the box.
• Fluent English.
Experience
• Landing page development: 1+ year (preferred)
• SEO: 2+ year (preferred)
pWilling Ways, Lahore is a state-of-the-art facility for Counseling. We started our operation 33 years ago when Pakistan was suddenly hard hit by Heroin 'epidemic'. We bravely took the responsibility of making public aware that addiction is very much treatable at any stage. As the heroin addiction declined with the passage of time alcoholism picked up in Lahore. So, it was well in time when Willing Ways, Lahore opened her doors for families who were suffering from a loved one’s drinking. Willing Ways, Lahore also focused on problems emerging from other addictive behaviors that turn families in to dysfunctional units. We focused on what we call Counseling for Change, to bring peace and serenity in the lives of those who have been suffering in silence, because of a family member’s addictive behavior./p