E-commerce Strategy Development:

Develop and execute a comprehensive e-commerce strategy aligned with the company's overall business goals.
Identify new business opportunities to drive online revenue growth and market share.
Analyze customer behavior and market trends to inform decisions.



Revenue and Profitability:

Lead the development and execution of initiatives to increase online sales and profitability.
Manage budgets and allocate resources efficiently to maximize return on investment.
Set sales targets, KPIs, and performance benchmarks, regularly tracking and reporting on progress.



Customer Experience & Journey Optimization:

Oversee the development of a user-friendly and visually appealing online store, focusing on the customer journey and experience.
Improve website performance, including speed, functionality, and mobile optimization.
Implement A/B testing, personalization, and customer segmentation to improve conversion rates.



Digital Marketing & Growth Initiatives:

Lead the digital marketing strategy, including SEO/SEM, email campaigns, affiliate marketing, social media, and paid advertising to drive traffic and sales.
Collaborate with marketing and brand teams to create impactful content and promotions that enhance the brand’s digital presence.
Leverage data analytics and customer insights to inform marketing initiatives.



Operations & Technology Management:

Work closely with IT and operations teams to ensure seamless integration between online platforms, inventory management, order fulfillment, and customer service.
Oversee the implementation of new technologies, tools, and systems to improve the e-commerce platform.
Monitor website analytics and key performance metrics to continuously optimize performance.



Team Leadership & Cross-Department Collaboration:

Manage and mentor the e-commerce team, providing guidance and fostering professional development.
Collaborate with design, merchandising, marketing, and supply chain teams to ensure cohesive execution of product launches, campaigns, and promotions.
Act as a liaison between e-commerce and retail teams to maintain a consistent brand experience across all channels.



Data-Driven Decision Making:

Use data analytics to track customer trends, sales performance, and campaign effectiveness.
Generate actionable insights to improve site functionality, user experience, and marketing effectiveness.
Regularly report on the performance of the e-commerce business to senior leadership.



Vendor and Partner Management:

Build and manage relationships with third-party vendors, platforms, and partners (e.g., payment gateways, shipping providers).
Negotiate contracts and terms to ensure cost efficiency and smooth operational processes.