• Govern, maintain, and develop MEA dashboards and manage KPIs alerts through using python for quick market performance tracking
• Collaborate with Careem to drive combined initiatives
• Address and fulfill data sharing requests from various stakeholders, contributing to comprehensive and insightful reporting
• Optimization and Automation of existing processes using SQL, uworc and flow tools to increase accuracy with timesaving of upto 10% for relevant POCs
• Monitoring and reporting of various projects i.e. CRM campaigns, A/B experiments
• Identifying anomalies in data and coordinating with multiple teams i.e. identity, fraud, compliance etc. to identify issues and resolutions

• Developed MEA Metrics Data Lake (SSOT Queryable data tables) to provide stakeholders with more accurate KPIs, 40x faster computation speed and 75% reduce computation cost
• Assisted launch of mandatory subscription launch to increase full-timers earnings by 25% and retention rate; also Identified and resolved bugs by coordinated with engineering team, launch Pass Refund campaign to reduce unused- pass churn by 50%, Developed Pass Prices Calculator based on forecasted seasonal demand and supply to suggest dynamic pass prices to maintain driver earnings – documented and helped the launch of same model in various regions
• Launched CRM campaigns to increase new feature usage upto 50%
• Developed dashes for local ops for data reporting
• Product Management: collaboration with multiple teams, setting up flows and documenting the projects
• Monitoring Marketplace health to identify key market issues
• NDI Rationalization to optimize market spend by identifying campaigns with good ROI i.e., decrease market spend by 50% by filtering out the high ROI campaigns
• Engagement campaigns to reduce churn by 4% wow and increase retention by 13% wow of drivers
• Identifying loopholes in ongoing projects and proposing alterations such as internal jurisdiction change for screening of drivers in Pakistan - identified 45% false positive deactivations
• Worked with automation tools for setting up automated tagging and communication flows for drivers

Worked on R&D on innovative projects such as drones, work-alone devices etc.

Worked as teaching assistant on courses of Control Systems and Digital Logic Design.

Worked as a visiting lecturer on courses of Signal & System and Communication Technology.

Worked with testing department.