Leading overall functions of marketing department with portfolio of 6 multinational brands.
Marketing strategy, planning, budgeting and its optimization.
Planning and execution of product launch plans, activities and events.
Improvising the marketing content and assets along with its effective utilization.
Planning, execution and monitoring of trade marketing promotions, activities and events.
Consumer intelligence and promotions.
Conducting researches to overcome gaps for improvement in channel display & product assortment.
Debrief and finalize social media content calendar, designs and campaign plans.
Planning and execution of influencers’ activities.
Strategize the use of online and offline media platforms.
Ensure continued support to direct and indirect sales teams.
Vender management for cost effectiveness, quality and timely delivery.
Management of online and offline marketing assets.

Leading and managing entire portfolio of Quetzal (Pvt.) Ltd. with a team of 15+ professionals.
Ensured the company’s KPIs of retention and growth with existing and potential clients.
Prepare competitive pitch decks for business proposals and tenders.
Lead campaign development from strategy to creative to production and implementation.
Provide the relevant insights to brands regarding market trends as inputs in the development and review of business/marketing programs and identification of growth opportunities.
Develop yearly marketing/brand strategy and plan, annual marketing budget, trade promotions, calendar of campaigns and events for multiple Global and National Brands across multiple industries.
Suggest and lead the marketing mix strategy and the adaptation of communication to the clients.

·  Headed marketing department and took the brand in PSL for the very first time for Fast Cables.
·  Developed and implemented marketing strategy and plan for new and existing products/categories.
·  Achieved financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances and initiating corrective actions.
·  Manage agency relationship to implement agreed marketing communication for assigned categories.
·  Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation.
·  Created and managed a calendar of events such as seminars, trade shows and conferences etc.
·  Guided the day-to-day activities of the marketing and design team.
·  Monitored changes to market, consumer trends and competitors for adjustments in marketing plan if necessary.
·  Prepared regular reports on the effectiveness of marketing department/campaigns on pre-determined KPIs.

·  Strategy, planning and execution of integrated marketing campaigns.
·  Prepared and managed the allocation of marketing budget and resources amongst projects.
·  Engaged with sales and operations teams to keep the market at satisfactory level.
·  Recommend short- and long-term organization goals and objectives to the Chairman.
·  Provide tools and materials to enable the marketing and sales team to function effectively.
·  Gave directions to produce marketing content for offline and online presence.
·  Negotiated with venders and secure agreements on the production of promotional materials.
·  Deals with media, creative, digital and OOH agencies to improve the effectiveness of the job.
·  Participated in dealers’ conferences to understand the market and preparation for the best move.

·  Managed a dedicated team of 12 professionals across all departments.
·  Involved in key media and creative services of Oktopus MG in Lahore region.
·  Monitored competitor’s actions in the market for timely and effective decision making.
·  Having the ability to assume and delegate responsibility, identify and resolve problems.
·  One of the very few pioneer members of Oktopus Media Group established in February 2013.
·  Expedites media partners for smooth campaign execution with minimum droppage percentage.
·  Delivered all-round capability on overall media & design management, client management and NBD.
·  Compiled competitive reporting, analysis and providing the client with appropriate recommendations.
·  Responsible for the promotion and strategies to establish and grow the brand presence in the market.
·  Close bulk deals with broadcasters and publication houses to increase the profitability of the company.
·  Involved in the research and strategy departments of the agency supporting them in all research work done on insights, consumer habits, market intelligence, landscapes and competitor reviews.
·  Develop and implement marketing plans, including promotional calendars and programs, new product introductions and other marketing projects.
·  Oversee the design, development, execution and analysis of marketing campaigns including ongoing tracking studies for clients with focus on brand marketing, strategic planning, vendor management, operations, planning and buying.

·  Leading the buying, planning and releasing of print and electronic media in the region.
·  Negotiate with the channels during the media buying to for best media rate.
·  Prepare and analyze tracking / deviation reports with continuous media follow up to minimize droppages.
·  Production and execution of campaign’s material which includes TVC’s, leaflets, posters, flyers, newsletters etc.
·  Worked closely with integration team to knit different mediums in order to create integrated promotion plans.
·  Coordinate with partner agencies/vendors to get respective work done effectively and timely recovery of payable’s to meet smooth payments to third party vendors, broadcasters & publications houses.
·  Planned and execute electronic & print media campaigns in order to make brand/product awareness among the audience with proper research as well as to maximize brand sales targets.

·  Managed the status of each client’s job(s) in creative and production department and verify the jobs.
·  Conducted research to diagnose the pain and pleasure points of target audience for ZIC Diesel Engine Oil.
·  Planned and executed media campaigns of multiple clients majorly like Berger Paints Pakistan, Changhong Ruba, Anhaar Milk, ZIC Motor Oil, Borjan Shoes, Powerful Energy Drink, Fruiti Juice, King Malt, SHE Energy Drink, Cappuccino Primo Coffee, Kayseria and Luscious Cosmetics etc.
·  Strategized and executed the creative and media campaigns for re-launch of Berger Paints premium packaging, re-launch of Changhong Ruba and re-launch of Anhaar Milk.

·  Assisted Group Account Director Pepsi in preparation of Ramadan Campaign.
·  Worked in Media Department for the preparation of Media Plans.
·  Reviewed the market for Brand Personification of Pepsi Cola.