Sales, Operations, Distribution Development, Trade Marketing, Planning and execution.
Distribution Channel Development and Direct Interaction with Distributors frequently for motivation &
Business growth.
Responsible for per liter cost control and Price structure establishment.
Annual business planning including Budgeting/Forecasting of sales volume and merchandising materials/
activities.
Responsible for Annual Budgeting for Marketing, BTL / ATL activities.
Responsible for New Product developments.
Managing Sales and Operation Team of 06Managers, 04 KAM, 30 TSOs, 01 RDF Van, 02 Merchandisers
and 130 Distributors.
Achievements:
Achieved Numeric Distribution Objective of 20000 Outlets
National Key Accounts Development Metro Cash & Carry, Utility stores Corporation Punjab.
Re shape of all business Structure and get the Market share across the Punjab.
Successful Trade Marketing Activities On all High Image Outlets within Region and get remarkable
product Placement with strong Trade image.
Maintaining and increasing numeric Distribution through strategic move with trade marketing.
Successfully launch “Sehar Cooking Oil , Best Cooking oil , Best Banaspati & Sehar

(Bottler of Pepsi Cola)Faisalabad
• Development of New Distribution Channels from Direct To In-Direct Distribution Channels.
• Develop Infrastructure Team as required by the company.
• Managing secondary sales through Sales Team.
• Introduced Trade Engagement Plan for whole year to explore Whole sellers and Key Customers potential.
• Managed a team of 04 Sales Managers, 10 ASM’s 52 Customer’s Representative.
• Successfully launched secondary sales automation project through HHT devices first time in CSD industry.

Sales & Distribution (Sargodha Division & Jhang District)
• Development of New Distribution Channels.
• Develop Infrastructure as required by the company.
• Managing secondary sales through Distributors.
• Ensure to increase Numeric distribution and product availability with trade promotions and trade developmental activities.
• Introduced Trade Engagement Plan for whole year to explore Whole sellers and Key Customers potential.
• Managed a team of 05 TSOs located at 25 DBs at This Area

Toba Tek Singh, Jhang, Bhakkar, DI Khan & Faisalabad.
• Managing retail sales through Distributors.
• Monitoring of Key Accounts Sales such as restaurants, parks, cafeterias, Hospitals, Schools, etc.
• Enhancement of relationship with Direct & Indirect customers through market visits along with Company and Distributor Sales force with specific objectives within the territory.
• Keeping track of SKU wise sales for volume forecasting and planning.
• Managed a team of 10 MDOs located at 28 DBs at This Area
• Annual business planning including Budgeting/Forecasting of sales volume and chilling equipment along with merchandizing materials/activities.

Faisalabad (District) – Sargodha (Division) – Jhang (District).
Operate an independent setup to initiate various sales activities to improve develop company’s product numeric distribution and visibility in Faisalabad.
Achieve sales targets and business objective through effective/strategic sales planning, regular reviews, prompt actions execute trade marketing and merchandising activities
Supervise effectively sales management and training functions to Maintain and improve market share by smart productivity