Experienced Digital Marketing Manager adept at creating and executing successful strategies across multiple platforms. Skilled in social media management, content creation, and brand development.
Lead a team of creatives and social media specialists to develop and execute successful digital marketing campaigns for diverse clients. • Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies.• Spearheaded the rebranding of major clients, resulting in a 40% increase in brand awareness and engagement.• Managed social media accounts with a combined follower base of 1 million+, achieving a consistent growth rate of 15% per quarter.• Collaborated with clients to understand their brand identity, goals, and target audience, ensuring the creation of tailored and effective campaigns.
Driving innovation and design to the highest standard ensures the creative team is developing products in line with manufacturing capabilities
Cultivates talent and develops leadership succession plan
Directs work that meets a high standard of quality via brand standards and design guidelines
Working from a creative brief and team, generate ideas and present to stakeholders
Working within budget constraints to provide Stores with the most impactful/useful / strategic props for the Season
Working on Capex projects to roll out large quantities of mannequins as key store upgrades
Successfully translated subject matter into concrete design for newsletters, promotional materials and sales collateral. Created design theme and graphics for marketing and sales presentations, training videos and corporate websites. Participated in team effort to produce streamlined production of policy manuals and educational materials for newly hired employees and freelance designers.
Created new design themes for marketing and collateral materials. Collaborated with creative team to design and produce computer-generated artwork for marketing and promotional materials. Participated in production of print and promotional items for key clients under direction of Marketing Department.
Developing concepts and artwork, creating graphic design solutions from concept through to completion. Responsible for developing and creating both digital and print design for a wide range of print and online campaigns, publications and advertising.
Performs custom and specialized photography in-house or on location using a variety of still cameras and other photographic equipment; determines film type, camera setting, lighting requirements and other specifications to ensure quality shooting.