Key Responsibilities:• 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵: Analyzing market data and competitor analysis to develop targeted sales strategies for business and leisure, resulting in increased market share and revenue for all hotels.• 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗵𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝘀𝗮𝗹𝗲𝘀 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀: Driving revenue growth through targeted campaigns, focusing on group bookings, individual reservations, and MICE events across Pakistan, Afghanistan, and Tajikistan.• 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Collaborating with revenue teams to implement best practices, communicating KPIs, and providing training for a cohesive regional revenue strategy.• 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗶𝗻𝗴 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝘀𝗮𝗹𝗲𝘀 𝘁𝗲𝗮𝗺𝘀: Coaching sales team, setting objectives, fostering growth, and building a strong succession pipeline. Leading the regional RFP process to maximize performance.• 𝗖𝘂𝗹𝘁𝗶𝘃𝗮𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀: Building and maintaining key relationships within the hospitality industry across the region, securing new business and driving revenue growth through strategic events and networking opportunities.• 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗻𝗴 𝗮 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗥𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝘀𝗮𝗹𝗲𝘀 𝗽𝗹𝗮𝗻: Targeting high-value key accounts and developing and managing relationships throughout the process. Representing Serena Hotels at industry functions and organizing client events.• 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗺𝗮𝗸𝗶𝗻𝗴: Analyzing bookings, market trends, distribution channels, and competitor strategies to optimize pricing, block bookings, and execute tactical adjustments for the entire region.• 𝗦𝗲𝗿𝗲𝗻𝗮 𝗛𝗼𝘁𝗲𝗹𝘀' 𝗯𝗿𝗮𝗻𝗱 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲: Ensured adherence to brand standards and protocols across all hotels.

Karachi Marriott Hotel - 217 Rooms Islamabad Marriott Hotel- 286 Rooms• Implementing the Annual Hotel Budgets in conjunction with Vice President Sales/General Managers.• Preparation of monthly/weekly forecasts• Implementing and monitoring action plans to ensure Revenue Plan & objectives are achieved• Analyzing current & potential markets/trends, coordinating all activities to maintain & increase revenue through added business volume and increased rate• Maintaining contact with corporate accounts, airlines, wholesalers through personal sales calls, email communications.• Creating and implementing special packages throughout the year to achieve greater productivity• Achieving budgeted occupancy, ADR, RevPAR• Managing key accounts• Overseeing the selling and servicing of group business• Co-ordinating the development of all promotional materials• Providing the direction on and conducts market research• Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.• Maintaining a close liaison with GSO/Regional sales teams to ensure the hotel receives proper corporate consideration, direction and support• Coordinating sales and promoting business for other hotels within the region. • Planning & executes sales trips to major market areas• Attending major exhibitions to promote sales for the hotel• Directs all sales activities for sales team to ensure they meet the goals of the Revenue Plan• Conducting weekly reviews of sales personnel activity of each team member to ensure targets and sales objectives are being met• Maintaining and increasing corporate database

Working as Asst Director Sales handling a team of 9 people

I look after business development

Looked after sales