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Create regional sales plans and quotas in alignment with business objectives.

Support Store Managers with day-to-day store operation
Evaluate store and individual performances.

Report on regional sales results
Forecast quarterly and annual profits.

Identify hiring needs, select and train new salespeople.
Prepare and review the annual budget for the area of responsibility.

Analyze regional market trends and discover new opportunities for growth.

Address potential problems and suggest prompt solutions
Participate in decisions for expansion or acquisition.

Suggest new services/products and innovative sales techniques to increase customer satisfaction

Played an integral role in directing sales and distribution related activities and training sales team members within Hyderabad, Sukkur, Balouchistan, and Rahim Yar Khan Regions.Steer periodic visits to the market and assure stock availability in the entire region along with constant increase in market penetration of PAL products. Identify, resolve, and communicate dealers and retail channels issues to the RD and relevant department within the territory. Create and revise list of all potential outlets along with number of shops, coverage, financial strength, logistic strength, brands/clients, and reputation.• Achieved sales targets by designing strategies and enforcing distribution policies while maintaining all developments in terms of SOP’s, targets, and trade promotions.• Assured timely payment of sale incentives and commissions of regional sales team, dealers/distributor, and trade by retaining first-rate business relations with all dealerships, distributors, and trade.• Efficiently supervised BTL activities, trade promotions, business development and special events in the territory through liaison with the trade marketing team.

Headed sales activities for Hyderabad, Mirpurkhas, Tando Allah Yar, Mithi, Badin, Thatta, Nawabshah, Dadu, Larkana, Kashmore, Jacobabad, Shikarpur, Kandhkot, Sukkur, Ghotki, and Balouchistan.
Created and oversaw sales team, identified new distributors & contingency planning, and directed competitor analysis and reporting of the activities to brand team. Led productive market visits of team in accordance with the PJP decided at month start. Guaranteed smooth supply of tyres from distributor to retailers, and wholesellers. Handled zone wholesale vs. retail business seasonality while scheduling distributor stock cover days as per company policy and market need. Controlled aging of the distributor as per management approval while leading local marketing activities and key accounts for Hyderabad, Mirpurkhas, Nawabshah, and Larkana.
• Ensured stock availability and seamless operations of the stock positions through region by creating a check and balance of numeric & weighted distribution and executing distributors’ infrastructure development.
• Attained monthly, quarterly and yearly revenue targets of all KPI\'s as assigned by the management by examining performance of 12 distributors of Hyderabad and Sukkur Zone on weekly and monthly basis.
• Analyzed and oversaw sales and marketing, BTL, and merchandising activities of the zone, including 14 districts, four sales officer and teams with distribution network through collaboration with marketing team.
• Designed and implemented strategies to raise sales targets as per the organization’s objectives.

Improved organization reputation by accepting ownership for undertaking new and different requests as well as exploring opportunities to add value to job accomplishments.
Identified, examined, and recommended new business opportunities and equity investments by assessing market strategies, evaluating options, and resolving issues through coordination with contacting potential partners.
• Secured business deals by studying requests, discussing contracts, and incorporating contract requirements with business operations.
• Planned integration of new venture with company strategies and operations, analyzing risks and partners\' needs and goals to formulate negotiating strategies and positions for exceeding business targets.

Functioned in close collaboration with technical team to organize seminars, market, and brand development as well as directed sales operations in Khair pur Mir’s, Sukkur, Larkana Ghotki, Kandh Kot, Kashmor, Shikar Pur, Larkana, Jacob Abad and Province Baluchistan.
Supervised warehouse functions for the company products in the sale district while managing demand and supply of the company products and overall industry. Led sale of company fertilizer products in the entire district according to the company’s district plans. Estimated customer research, market conditions, and implemented marketing plan to achieve business goals.
• Competently identified markets, product fitments, business planning, order processing, and stock planning and implemented business practices to accomplish sales targets.
• Ensured customer satisfaction by developing policies and utilizing company’s professional intentions.
Key Project
• Worked as a Project Manager at Pakistan Cricket Board matches during Bank Alfalah Cup in 2005 (Pakistan vs England) and Alliance Cup in 2006 (Pakistan vs India).