• Activities:
REPORTING (MONTHLY)
- Streamlined SBU level income statement - Profitability statement by top ten Hyper Clients
- Contribution generated by each retail store - Profitability analysis of top 10 dealers
- Profitable and loosing brands - Allocation of costs to each business unit
TREASURY MANAGEMENT (PAK 300M)
- Managing Short term loans PAK 90 M - AR Financing PAK 68 M
Reduced receivables days from 180 to 56


RISK MITIGATION:
- Credit Insurance Policy for accounts receivables
- Assets, stocks, marine, goods in transit - Credit and inventory controls
• Activities:
Controls
- Inventory and internal Controls - Cash flows and payments
- Inventory controls - Stock Controls

Third Parties
- Banks for treasury relationships - Creditors for adequate supplies and credit periods
- SIDF for long term loans and financing - Auditors for audit and Data submissions for Tax

Reporting
- Monthly financial reporting group level - Actual performance VS Budget VS comparable
- Profitability at company level - Profitability at group level

Budgeting
- Projected income statement, CF and BS

Treasury Management
- Import and export LCs - Bank Guarantees (BG/LG) and shipping guarantee
- Short term revolving credit - Clean import loan / tayseer etc
- Negotiations with banks for enhancing lines - Preparing studies for lines enhancements
MRP and Products’ Pricing
- Monthly supply chain planning - Review products’ pricing with adequate margins
- Current stocks and liquidation plans - Purchase orders and Purchase requisitions

As finance professional I use analytical skills, financial planning & statistical techniques to assess the financial performance to minimize risk & reduce company expenses in a given position. Extensive experience in management reporting, financial reporting, internal controls evolution & project management. Overview & control the collection and credit team & policies, prepare and take initiate on-time decisions for discounts offers, assigning the credit limits, invoice discounting system from bank, advance allocations, in which major well-known names are, OMD, MCN, Starcom, Mindshare, Carat, Links Communication, Turquoise Branding (London).
Reporting to : C.F.O
Turnover : SAR 700 Million
Business Type : Media Selling, Buying, Production (Print, Electronic, Online, Radio, LEDs, Digital)
• Activities:
 Preparation of budgeted vs actual figures variance analysis, comparison of BUs financial performances
based on KPIs, making the executive summary monthly and presenting it to the FD for the BOD.
 Providing financial/ non-financial information to Financial Planning and Analyses (FP&A) department, BU
GMs and other executive staff to help them making important decisions.
 Timely closure and reporting of management accounting books on a monthly basis by consolidating for all
the region legal entities and provision of monthly management information to all Business Unit managers
within the reporting units & to HQ in UK.
 Act as business partner to General Managers and Operational Managers to develop tactical business plan
and maximize growth opportunities.
 Handle full spectrum of financial and accounting role eg. AR, AP, GL, forecasting, budgeting, projects etc.
 Support CFO to ensuring that intercompany cost allocations are in line with management agreements and
transfer pricing policy
 Perform proposed cash flow, budgeting and working closely with the operations

 Responsible for day to day finance and accounting operations
 Reconciliation of Monthly Bank Statement
 Preparation of Receipts & Payments Voucher
 Preparation of Sales Invoices
 Handling Petty Cash & Banking Operation, Internet-Banking Payments/Transfer
 Assistance to internal and external auditors
 Checking and verification of P.O with P.R.F before the approval and processing
 Reconciliation for inter companies transactions and making adjustments accordingly
 Passing Journal Entry for Monthly Standard Provisions & Accruals
 Preparation of actual Cash flow.( Monthly, Quarterly, Yearly,) and Preparation the Income Statement.(Monthly, Quarterly, Yearly, Consolidated)